Too often, I see a website that was built to attract clients, but it actually is creating a feeling of unease in the viewer, because the owner of the website did NOT include the correct information.

If you are looking for someone to do something for you, or you are looking for a specific product, picking up the phone to contact a new company, learn about what they do, and see if they are a good match for what you need, is hard work.  The job of your website content, is to make it feel easy for the visitor on your website to call you.

Follow this simple guide, to answer the right questions on your website, and make it easy for that potential client to pick up the phone!

Visitors expect to be presented with simple answers to the following questions: Read the rest of this entry »