Needing a logo completely depends on what market you are pursuing.
If you want to charge as though you are a freelancer, to be hired by clients that are looking for a “cheaper solution” than hiring an established company, a logo may work against you. A logo makes you look like a company, which will make people to expect a higher level of service and market rate prices.
If you want to charge as a company, you WILL need a logo. A logo is an investment into image, which usually represents a commitment to build a long term presence. Prospective clients respond to your illustrated confidence in your long term presence, by a greater confidence in purchase, and a higher valuation of the work provided.
So the long and the short of it is this: if you want to charge below market rate, don’t get a logo. If you want to charge market rate, you need a proper brand, including a properly designed logo and web design.
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About the Author:
This article is written by Britta Curkovic, manager of West Coast Web Ltd.
Located in Vancouver, BC, West Coast Web has been providing web design, business branding
and custom web application development to companies across North America for over 10 years.
Please feel free to email Britta, or phone her at 778.387.3525 or about web design or branding. You may also request a quote online if you've got a project in mind you'd like help with. :-)
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