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Posts Tagged ‘Branding’

It is important to use an email associated with your domain name, it is a part of your brand. Just as you’re not going to hand out generic sticky notes with your name written on it if you want to make an impression, you don’t want to use generic emails when you are building your business brand.

Using an email@yourdomain.com is a constant reminder to clients and prospective clients who you are, and where to find all the information about you.

How you choose to name your email, depends on the purpose of the email, and what impression you want to give.
Lets take an example of a business owner named Bob Jones, going from least personal to most personal: Read the rest of this entry »

 

Needing a logo completely depends on what market you are pursuing.

If you want to charge as though you are a freelancer, to be hired by clients that are looking for a “cheaper solution” than hiring an established company, a logo may work against you. A logo makes you look like a company, which will make people to expect a higher level of service and market rate prices.

If you want to charge as a company, you WILL need a logo. A logo is an investment into image, which usually represents a commitment to build a long term presence.  Prospective clients respond to your illustrated confidence in your long term presence, by a greater confidence in purchase, and a higher valuation of the work provided.

So the long and the short of it is this: if you want to charge below market rate, don’t get a logo. If you want to charge market rate, you need a proper brand, including a properly designed logo and web design.

 

Echo Construction Management came to us with a logo design and an idea… They wanted a brand that would express their commitment to eco-friendly construction. We created a web design for echocm.com with multiple image sets to illustrate the pages, as well as matching two sided business cards, and a bookmark.

For more examples of our branding work, have a look at the company branding page !

Echo Construction Website

Echo Bookmark

Echo Construction Management - Business Cards

 
 

This interview is with Britta Bennett from West Coast Web, on how to choose the right designer.

 

Each design we create, expresses the unique spirit of each client’s business, and evokes the corresponding emotions in the viewer.  It is therefore important before your design consultation, to focus your attention on the most important aspects of the image creation process – the definition of the visual, emotional, and environmental style that you want your website to express.

Here at West Coast Web, we define this as your Identity Design Key. (IDK)

What CAN One Design Do?
A design can express a single emotion or concept, or a range of closely connected emotions.   Lay the foundation of your brand, by following the instructions below: Read the rest of this entry »

 

Choosing to build a website yourself, or have a qualified professional build your site, is all about ROI.

Picture the following:

  • X = the number of people who will buy from you, just because you have a website, home-made or not.
  • Q = the number of people who will only buy from a business they perceive to be the best quality. Potential clients that find you online, equate the quality of your business brand with the quality of your product or service. If you have a topnoch site, they will assume that’s the quality of your product or service as well.

If you get a website built by a company that outputs top quality work for a reasonable price, your sales will be X+Q.

If you do the job yourself, you will loose Q sales on an ongoing basis until you rectify the problem. And then, you’ll still have to pay to have it done by a professional.

It’s best for your bottom line to pay to have it done right to begin with, and start collecting those Q sales from the start.

Contact us for a free website quote!